CONTEXT
DEAFCROWD was born from the need to keep creating space for music scenes that are increasingly absent in Madrid.
OBJECTIVES
PROBLEM
CHALLENGE
Build an identity able to
× ACHIEVE CULTURAL RELEVANCE ×
× CONNECT WITH THE CURRENT SCENE ×
× WORK BOTH DIGITALLY AND IN PRINT ×
× STAY RECOGNISABLE AND ADAPTABLE ×
CONTEXT
DEAFCROWD was born from the need to keep creating space for music scenes that are increasingly absent in Madrid.
OBJECTIVES
PROBLEM
CHALLENGE
Build an identity able to
× ACHIEVE CULTURAL RELEVANCE ×
× CONNECT WITH THE CURRENT SCENE ×
× WORK BOTH DIGITALLY AND IN PRINT ×
× STAY RECOGNISABLE AND ADAPTABLE ×
Deafcrowd
Deafcrowd
PROJECT
Art direction, visual identity and digital platform for an independent promoter focused on contemporary metal, hardcore, punk and alternative music scenes.
Co-founded and developed together with Enrique Perea.
Art Direction
Branding
Music Industry
CONTEXT
DEAFCROWD was born from the need to keep creating space for music scenes that are increasingly absent in Madrid.
OBJECTIVES
Build a community and establish a reciprocal relationship with the existing scene.
Build a recognisable, coherent image within the contemporary underground music landscape.
Develop a platform able to grow towards collaborations, tours and international artists.
OBJECTIVES
PROBLEM
CHALLENGE
CONCEPT
An identity built from the tension between
DIGITAL BRUTALISM
UNDERGROUND IMAGERY
CONTEMPORARY COMMUNICATION
We didn't want to build just a promoter.
We want to build a meeting point.
CONCEPT
An identity built from the tension between
DIGITAL BRUTALISM
UNDERGROUND IMAGERY
CONTEMPORARY COMMUNICATION
We didn't want to build just a promoter.
We want to build a meeting point.
LOGO
LOGO
METHODOLOGY
Identity Definition
Logo Design
Poster Design
Social Media Design
Web Design
METHODOLOGY
Identity Definition
Logo Design
Poster Design
Social Media Design
Web Design
VISUAL SYSTEM
The visual system is designed to coexist with very different music identities without losing cohesion or a presence of its own.
VISUAL SYSTEM
The visual system is designed to coexist with very different music identities without losing cohesion or a presence of its own.
Social Media
22
publicaciones
402
seguidores
246
seguidos
Tratando de traer bandas chulas por aquí
Promotora & Agencia
📩 info@deafcrowd.com
Agenda
Roster
Contact
Social Media
22
publicaciones
402
seguidores
246
seguidos
Tratando de traer bandas chulas por aquí
Promotora & Agencia
📩 info@deafcrowd.com
Agenda
Agenda
Agenda
POSTERS
C
M
Y
CM
MY
CY
CMY
POSTERS
WEB DESIGN
UPCOMING EVENTS
Visually striking section with the information, poster and ticket link for our upcoming events.
PAST EVENTS
Archive of past gigs in poster format, with an audiovisual hover for each event.
FOOTER
End of the homepage with a replica of the navigation menu, contact buttons, logo and legal documentation links.
ROSTER
CONTACT
Full HD
Ultra-Wide
UPCOMING EVENTS
Visually striking section with the information, poster and ticket link for our upcoming events.
PAST EVENTS
Archive of past gigs in poster format, with an audiovisual hover for each event.
FOOTER
End of the homepage with a replica of the navigation menu, contact buttons, logo and legal documentation links.
ROSTER
CONTACT
WEB DESIGN
UPCOMING EVENTS
Visually striking section with the information, poster and ticket link for our upcoming events.
PAST EVENTS
Archive of past gigs in poster format, with an audiovisual hover for each event.
FOOTER
End of the homepage with a replica of the navigation menu, contact buttons, logo and legal documentation links.
ROSTER
CONTACT
Full HD
Ultra-Wide
UPCOMING EVENTS
Visually striking section with the information, poster and ticket link for our upcoming events.
PAST EVENTS
Archive of past gigs in poster format, with an audiovisual hover for each event.
FOOTER
End of the homepage with a replica of the navigation menu, contact buttons, logo and legal documentation links.
ROSTER
CONTACT
Trying to get your favourite bands to come through here.
Trying to get your favourite bands to come through here.
