CONTEXT
Digital Break, a consultancy specialised in performance marketing, needed an identity able to reflect the precision and adaptability of its methodology.
OBJECTIVES
PROBLEM
CHALLENGE
Build a modular, flexible, recognisable visual system without resorting to generic tech clichés.
CONTEXT
Digital Break, a consultancy specialised in performance marketing, needed an identity able to reflect the precision and adaptability of its methodology.
OBJECTIVES
PROBLEM
CHALLENGE
Build a modular, flexible, recognisable visual system without resorting to generic tech clichés.
Digital Break
Digital Break
PROJECT
Art direction and rebranding for a digital consultancy focused on optimisation, analytics and measurable results.
In collaboration with Pablo Paracuellos (creative direction).
Art Direction
Branding
Marketing
CONTEXT
Digital Break, a consultancy specialised in performance marketing, needed an identity able to reflect the precision and adaptability of its methodology.
OBJECTIVES
PROBLEM
CHALLENGE
CONCEPT
Our idea boiled down to a single line:
Performance. Period.
We use the dot (period) not only as an ending, but as the smallest unit of the system.
punto → pixel → módulo → estructura → sistema
An identity built from the minimal logic of digital performance.
CONCEPT
Our idea boiled down to a single line:
Performance. Period.
We use the dot (period) not only as an ending, but as the smallest unit of the system.
punto → pixel → módulo → estructura → sistema
An identity built from the minimal logic of digital performance.
METHODOLOGY
Brainstorming
Proposal Design
Identity Definition
Web Prototype
Digital Posters
Asset Handover
METHODOLOGY
Brainstorming
Proposal Design
Identity Definition
Web Prototype
Digital Posters
Asset Handover
VISUAL SYSTEM
The pixel works as a modular unit, adaptable to interfaces, motion, layouts and graphic elements.
VISUAL SYSTEM
The pixel works as a modular unit, adaptable to interfaces, motion, layouts and graphic elements.
POSTERS
POSTERS
WEB DESIGN
PERFORMANCE. PERIOD.
YOUR GOAL. OUR METHODOLOGY.
NO BIG WORDS, JUST BIG RESULTS.
AMERICA LEADS. THE WORLD FOLLOWS.
DO WE HAVE A DEAL?
PERFORMANCE. PERIOD.
YOUR GOAL. OUR METHODOLOGY.
NO BIG WORDS, JUST BIG RESULTS.
AMERICA LEADS. THE WORLD FOLLOWS.
DO WE HAVE A DEAL?
WEB DESIGN
PERFORMANCE. PERIOD.
YOUR GOAL. OUR METHODOLOGY.
NO BIG WORDS, JUST BIG RESULTS.
AMERICA LEADS. THE WORLD FOLLOWS.
DO WE HAVE A DEAL?
PERFORMANCE. PERIOD.
YOUR GOAL. OUR METHODOLOGY.
NO BIG WORDS, JUST BIG RESULTS.
AMERICA LEADS. THE WORLD FOLLOWS.
DO WE HAVE A DEAL?
A clear, coherent direction in a world of digital noise. Period.
A clear, coherent direction in a world of digital noise. Period.
