CONTEXT
DIZZIAK is a London haircare brand focused on hydration, inclusivity and contemporary culture.
Its identity blends beauty, music, fashion and street culture, moving away from the traditional language of cosmetics brands.
OBJECTIVES
PROBLEM
CHALLENGE
Build a flexible, recognisable creative narrative able to adapt to DIZZIAK’s strong visual and cultural identity.
CONTEXT
DIZZIAK is a London haircare brand focused on hydration, inclusivity and contemporary culture.
Its identity blends beauty, music, fashion and street culture, moving away from the traditional language of cosmetics brands.
OBJECTIVES
PROBLEM
CHALLENGE
Build a flexible, recognisable creative narrative able to adapt to DIZZIAK’s strong visual and cultural identity.
Dizziak
Dizziak
PROJECT
Strategic content creation campaign for DIZZIAK, focused on building a more narrative social presence, culturally connected to London’s urban life.
Collaborative project developed within the MA Design for Art Direction (UAL)
Graphic Design
Social Media
Fashion & Beauty
CONTEXT
DIZZIAK is a London haircare brand focused on hydration, inclusivity and contemporary culture.
Its identity blends beauty, music, fashion and street culture, moving away from the traditional language of cosmetics brands.
OBJECTIVES
Build an engaged, like-minded community to drive brand awareness.
OBJECTIVES
PROBLEM
CHALLENGE
CONCEPT
DIZZIAK’s identity was already deeply connected to London: movement, music, diversity and urban rhythm.
From there we built a very simple idea:
A flexible narrative able to adapt to the chaotic rhythm of the city, placing the product within real, fast, everyday situations.
CONCEPT
DIZZIAK’s identity was already deeply connected to London: movement, music, diversity and urban rhythm.
From there we built a very simple idea:
A flexible narrative able to adapt to the chaotic rhythm of the city, placing the product within real, fast, everyday situations.
METHODOLOGY
Content Strategy
Photography & Modelling
Selection & Editing
Pre-production & Storyboards
Production & Shooting
Post-production & Editing
Content Creation
METHODOLOGY
Content Strategy
Photography & Modelling
Selection & Editing
Pre-production & Storyboards
Production & Shooting
Post-production & Editing
Content Creation
STRATEGY
We built the campaign around a visual tension between two opposite languages:
RELAX
The calm and clarity of the shower context.
CHAOS
The saturated patterns and stimuli of London public transport.
CONTENT
From that contrast we developed a social media ecosystem that culminated in a short film about DIZZIAK’s role in the everyday rhythm of London.
STRATEGY
We built the campaign around a visual tension between two opposite languages:
RELAX
The calm and clarity of the shower context.
CHAOS
The saturated patterns and stimuli of London public transport.
CONTENT
From that contrast we developed a social media ecosystem that culminated in a short film about DIZZIAK’s role in the everyday rhythm of London.
Social Media
22
publicaciones
402
seguidores
246
seguidos
HYDRATION-FIRST HAIRCARE.
Multi-award-winning. Backed by Dua Lipa.
On the go, with you, always.
Social Media
22
publicaciones
402
seguidores
246
seguidos
HYDRATION-FIRST HAIRCARE.
Multi-award-winning. Backed by Dua Lipa.
On the go, with you, always.
Mind the gap!
