CONTEXT
An experimental research project into how music, art and aesthetic identity can serve to voice the malaise that society shares.
The academic research was carried out together with first-person creative practice, in order to experience first-hand the process of creating the project in every one of its areas.
OBJECTIVES
PROBLEM
CHALLENGE
To find ways of communicating social malaise through art and music that connect with people, spark reflection and escape the usual logics of consumption and visibility.
CONTEXT
An experimental research project into how music, art and aesthetic identity can serve to voice the malaise that society shares.
The academic research was carried out together with first-person creative practice, in order to experience first-hand the process of creating the project in every one of its areas.
OBJECTIVES
PROBLEM
CHALLENGE
To find ways of communicating social malaise through art and music that connect with people, spark reflection and escape the usual logics of consumption and visibility.
ego.syntony
ego.syntony
PROJECT
Creation and art direction of my own music project.
From building the character and the brand to its promotion, by way of songwriting and recording, social media content creation, costume making, photography and the self-publishing of two photobooks about the whole process.
Art Direction
Branding
Music Industry
CONTEXT
An experimental research project into how music, art and aesthetic identity can serve to voice the malaise that society shares.
The academic research was carried out together with first-person creative practice, in order to experience first-hand the process of creating the project in every one of its areas.
OBJECTIVES
To create a character and its whole imagery, and use it to express different causes of social suffering through a musical and aesthetic approach.
OBJECTIVES
PROBLEM
CHALLENGE
CONCEPT
egosyntony
From ego- and syntony.
1. n. Psychol. The quality of what a person experiences as their own because it fits the image they have of themselves.
CONCEPT
egosyntony
From ego- and syntony.
1. n. Psychol. The quality of what a person experiences as their own because it fits the image they have of themselves.
METHODOLOGY
Research & Moodboards
Budgeting & Organisation
Visual System
Concept Development
Costume Design & Making
EP Songwriting
Photography
Recording
Photobooks & Cover Art
Production & Mastering
Social Media & Promotion
METHODOLOGY
Research & Moodboards
Budgeting & Organisation
Visual System
Concept Development
Costume Design & Making
EP Songwriting
Photography
Recording
Photobooks & Cover Art
Production & Mastering
Social Media & Promotion
VISUAL SYSTEM
A visual language built by mixing, appropriating and distorting cultural and digital references, where chaos, imperfection and experimentation become ways of expressing both personal and shared malaise.
VISUAL SYSTEM
A visual language built by mixing, appropriating and distorting cultural and digital references, where chaos, imperfection and experimentation become ways of expressing both personal and shared malaise.
LAYOUT
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2022_Egosyntony_4FFECTIOND. La historia visual de un autoreconstrucción_Digital.indd
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2022_Egosyntony_An Outfit for its Song.indd
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DOCUMENT SETUP
Intent
Print · Digital
Size
190 × 190 mm
Facing Pages
Yes
Bleed
3 mm
Colour
CMYK
Resolution
300 dpi
PROPERTIES
Typeface
Minecraft · Candara · Century Gothic
Text
Embedded in the image
Structure
4 chapters · one per song
FINAL ARTWORK
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No profile (RGB)
File
380 × 190 mm
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LAYOUT
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2022_Egosyntony_4FFECTIOND. La historia visual de un autoreconstrucción_Digital.indd
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2022_Egosyntony_An Outfit for its Song.indd
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▾ DOCUMENT SETUP
Intent
Print · Digital
Size
190 × 190 mm
Facing Pages
Yes
Bleed
3 mm
Colour
CMYK
Resolution
300 dpi
▾ PROPERTIES
Typeface
Minecraft · Candara · Century Gothic
Text
Embedded in the image
Structure
4 chapters · one per song
FINAL ARTWORK
▢
Crop Marks
▢
Bleed Marks
▢
Page Information
▣
Spreads
Colour Profile
No profile (RGB)
File
380 × 190 mm
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29
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TEXT
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2022_ego.syntony_Presupuesto + Calendario.pdf
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Read Out Loud
Social Media
22
publicaciones
402
seguidores
246
seguidos
4ffectiond
'cause of me
autists know better
assisted suicide
Social Media
We are not the snowflake generation, we are the burnout society.
We are not the snowflake generation, we are the burnout society.
